Mi gente have been on that Puro Pinche Hustle since day freaking one. In this age of Trump and ICE and family separation- being loudly and unapologeticly latinx is an act of resistance and rebellion against white supremacy, patriarchy, and xenophobia. I strive to provide latinx centered products that do just that, and along the way- I have found companionship and inspiration in brands across America.
They are so much more than t-shirt companies banking on the “activist trend”- these are genuine, passionate latinx lead projects driven by love for our culture and its people. The people behind these projects- hustling after their day jobs, loading stuff all around town for markets, selling outta our cars, building our own brands and websites, taking our pics, designing our merch, etc. - they are my greatest inspiration!! I find not only inspiration from these brands, I find hope in their talent, style, and humor. Comunidad over competition, y’all ♥️ every step of the way- cus juntos is how we -THE PEOPLE- can strive for TRUE libertad y justicia para todos
*Click the names of each brand to see their Instagrams!*